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What is business branding? The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
Brand Formation enlists a 360 degree branding approach that compliments every aspect of your business from identity to marketing.
Your brand image should be consistent, descriptive, direct and representative of your business' products and/or services. It all starts with a compelling logo design that tells your company's story. The choice of color, text style, imagery and size lay the framework of your company's core mission and belief system.
Once your logo is established, a theme is created that will translate to all your marketing collateral. Your invoices, quote forms, company letterhead, business cards, banners, brochures and other collateral should all portray a clear, consistent message. This is an industry and company-specific approach that entails background research to get it exactly right.
The theme should also translate to your online presence. Your website, eCommerce store, email marketing template and social media platforms should all be homogenous. Key tools to include in your website development include a lead generation component as well as proper search enging optimization techniques. To ensure that your online presence is being optimized to its fullest, periodic web maintenance is required to be relevant and fresh to search engines.
A cost-efficient and effective way to maintain brand-awareness to your customers is Brand Formation's email marketing approach. This is a versatile way to establish great rapport with your customers while providing value and insight into your products and/or services.
Brand Formation's approach to business branding enlists these key variables to create a concise and clear representation of your business and message. To get a better idea of our project philosophy, click here to see our core beliefs. Call 727-215-1578 or click for a free branding consultation.
Brand Formation, LLC is a full service branding firm located in St. Petersburg, FL experienced in marketing and branding services. We offer tailored packages that meet our clients' needs. From full service branding consisting of web development, search engine optimization, brand collateral creation, email marketing and lead generation to freelance graphic design services. Our unique, 360 degree branding approach takes your business from beginning to end with agency support every step of the way. The Brand Formation team believes that web solutions are designed to deliver results. Not only will web designs and email marketing compaigns be developed with style, but designed with lead generation and sales in mind. Brand Formation creates a core solution that takes into consideration your marketing goals, budget and branding approach. Our ultimate goal is to create an on-going business relationship. Please take advantage or our free consulting offer and enlist our expertise in your marketing and branding efforts.